The Wonderful Wacky World of Marketingmobiles by James Hale

Author:James Hale
Language: eng
Format: epub
Tags: Road & motor vehicles: general interest
Publisher: Veloce Publishing Ltd
Published: 2015-10-06T00:00:00+00:00

Chapter 2

Only here for the beer

A novelty of the 1906 Brewers’ Exhibition was a 25hp Napier motor car with a Dutch Spyker chassis and body built to simulate an enormous bottle of Worthington Pale Ale. The vehicle, and a similar car, were laid up during the 1914-18 war, but restored to service in 1919 when they ran in populous centres – particularly in London. In 1921, two further 30hp Daimler Bottle cars with London registrations were added to the fleet. Each cost over £1000 to build; a considerable sum in those days. Two more were built for the company in 1923, including bottle car registration XU 177, now resident at the Coors Visitor Centre & Museum of Brewing. (Coors Visitor Centre & The Museum of Brewing, Burton upon Trent)

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